Promoted by Confagricoltura and Unione Italiana Food, the Mediterranea Association made its debut at Cibus in Parma with a project focusing on processing tomatoes. Its main objectives include improving the efficiency, sustainability, logistics and competitive edge of agri-food supply chains by extending the model of the “Durum Wheat-Pasta Protocol”.
As Italy is the world’s third-largest producer of tomatoes, Mediterranea seeks to guarantee the quality, traceability and geographical origin of its products, promoting the Mediterranean diet and supporting exports. With an economic value of 106 billion euro and 650,000 employees, the industry aims to combine innovation and tradition to strengthen Italy’s leadership.